Direct Marketing
Direct Marketing, a. s.
Lamačská cesta 22
841 03 Bratislava
+421 2 45522 915
Lamačská cesta 22
841 03 Bratislava
+421 2 45522 915
- about us
- products
- telemarketing
- telemarketing survey
- arrangement of meetings
- verification of data
- personal selling
- mystery shopping
- competition support
- fidelity program
- club management
- provision of addresses
- data processing
- production of mail
- packing of mail
- delivery of mail
- collection of mail from a P.O.Box
- data entry from coupons
- holding of an information hotline
- emails, SMS, faxes
- design of DM strategies
- references
- interesting links
- contact details
telemarketing survey
„My questionnaire is long, nobody will fill it in.“
- It is true that the longer the questionnaire, the less people find time to fill it in with an operator during a phone call. We consider an interview of 20-30 minutes as critical. We usually execute approximately 10-15-minute surveys.
- It is important to truthfully inform the respondent about the time necessary for the whole interview at the beginning of the interview. And it is important to observe this time. Then it works.
„I need to have questionnaires from a representative sample.“
- You can determine the segmentation of a target group and quotas you need to fulfill in advance. This means that you can stipulate a condition of how many questionnaires you want from each region, how many of them will be filled in by men and how many by women, age criteria, education, etc.
- Before the interview itself, we find out whether the given person fulfills all the criteria for the segment the quota of which is not fulfilled yet. If this segment is already full, then we do not continue in the phone call.
„Can you also evaluate the results?“
- Yes. The most often numerically and graphically, exceptionally also statistically.
- You may ask us for special correlations that you wish to evaluate in advance and we will do so.
- The results will be supplied in the *pdf, *ppt on a CD format + printed in colour and coil-binded.
„How long does it last from the assignment?“
- Preparation of a questionnaire takes approximately 1 week, preparation of phone calls according to the number of questionnaires, usually 1 – 2 weeks and evaluation lasts approximately 1 week.
„I want to evaluate the results myself.“
- In such case, we will provide you with the collected data and the rest will be up to you.
„What will I pay for?“
- Design and programming of the questionnaire – usually the clients consult the form of questions with us.
- For each fully filled–in questionnaire – this price usually already includes the telecommunication fees, salary of operators, lease of devices and training of operators – so you pay only for the supplied „result“ (filled–in questionnaire)
- Evaluation.
