Direct Marketing

competition support

„Do you also design consumer competitions?“

• Yes, if you wish so. We are not only addressed by final clients but also by advertising agencies that already have a concept agreed upon with their client but need us only for its technical assurance.
• If we design a competition, then we are able to propose the principles of the competition, as well as the wording of the rules.

„What exactly do you conceive under technical assurance, in other words competition support?“

• Most often it is the establishment of a P.O.Box for the collection of return slips, its emptying and recording of data from the incoming answer coupons. If the situation concerns barcodes or other product wrappings, we verify their completeness according to the rules. The coupons are either archived or destroyed.
• We establish an information hotline where the contestants may find out or provide information that we process and send in the form of export to, for instance, a radio station or for public announcement of winners, on a daily basis.
• We assure the draw of winners, their registration in the database of winners, draw of the main prizes under the supervision of a Notary Public.
• We pack the prizes and distribute them – we usually print accompanying letters that we enclose with the winnings.
• Sometimes, SMS or email communication or sending of outputs to a website, is required. We conceive all this as competition support.

„What is the difference between a consumer competition, a fidelity program and a membership club?“

• In a competition you may win or not – this is its disadvantage. In the majority of cases, acquisition of a winning is based on a random draw. The competition is also limited from the point of view of time and costs, this being an advantage for you.
• In case of a fidelity program one knows that if you make a certain number of purchases, you will receive some benefit in return. The more purchases you make, the higher the benefit (e.g. collection of stickers for refueling – you can exchange the stickers for gifts). A fidelity program is time-limited but the costs for the winnings and their distribution may exceed the budget.
• In case of a membership club, the situation is the same as in the case of a fidelity program, however, it is not time-limited and moreover, as a member you also get some other support outside the time of purchase (such as New Year`s postcards, catalogues with new products or services, etc). It is a "long-distance race". Principally it is a permanent fidelity program, sometimes supplemented by competitions, and thus you do not have to constantly invent something new.
• In 2008, we also launched a very interesting version of a fidelity program into the market that represents a hybrid between a competition and a standard fidelity program – it uses the main advantages of both. What will be interesting for you is the fact that you can determine the costs yourselves and we guarantee that we will not exceed their level, regardless of the fact of how many people will participate in the FP. We will adapt to your budget! At the same time, participants may by the number of purchases influence the amount of their reward.