Direct Marketing

data entry from coupons

„Do you transfer data from coupons into Excel?“

• We do not execute digitalization of data from response coupons directly into MS Excel – it is not a sufficiently reliable software tool for these purposes.
• Data from coupons are transcribed into a programmed questionnaire in our SW application with defined mandatory and optional fields and a control of their completeness. Only when all coupons are transcribed, we export the data into the generally used MS Excel where the final optical control of data is performed.
• Besides, MS Excel does not enable sharing of one database by several people at once, which means that faster transcription of data by the use of similar expressions is not possible.
• It is also necessary to remember to backup the data automatically after each entry. That is why a specialized program equipment is necessary for professional processing of coupons.

„How fast can you digitalize my coupons?“

• Hourly performance may be regulated by the number of operators assigned to the digitalization.
• E.g. if one operator enters one coupon per minute, then e.g. 10 operators can enter approximately 5,000 coupons per day, 20 operators can enter approximately 10,000 coupons per day, etc.

„Isn`t one minute for entering one coupon too much?“

• One minute was just an example. It depends on whether it concerns digitalization of only a name and address or also of some questions. We always make a time sample in advance and base our price on it.
• Besides, the whole digitalization usually consists of several phases of processing.

„What phases of processing during digitalization do you mean?“

• The mail from a P.O.Box is first sorted out since one P.O.Box of the same client may receive many types of answers coupons.
• Envelopes must be opened and validity of the incoming mail pursuant to the rules of, for instance, a consumer competition must be verified.
• Then follows a more or less time-consuming proper process of data entry.
• Registered coupons receive a registration number so that they could be assigned to the record from a database – e.g. whether the consent with the use of data was given by the signature, if required by the law.
• Answer coupons must be archived in boxes or bags and these must be marked. After digitalization, we will then deliver them to you together with a CD with entered data.