Direct Marketing
Direct Marketing, a. s.
Lamačská cesta 22
841 03 Bratislava
+421 2 45522 915
Lamačská cesta 22
841 03 Bratislava
+421 2 45522 915
- about us
- products
- telemarketing
- telemarketing survey
- arrangement of meetings
- verification of data
- personal selling
- mystery shopping
- competition support
- fidelity program
- club management
- provision of addresses
- data processing
- production of mail
- packing of mail
- delivery of mail
- collection of mail from a P.O.Box
- data entry from coupons
- holding of an information hotline
- emails, SMS, faxes
- design of DM strategies
- references
- interesting links
- contact details
emails, SMS, faxes
„Up to what extent do you use this form of communication in practice and how efficient is it?“
- This form is used at least due to two main reasons. The first reason is due to the Act on Advertisements, Act No. 147/2001 Coll., pursuant to Section 3 Para. 6 of which, an advertisement may not be disseminated by an automated phone calling system, telefax or electronic mail without a prior consent of their user who is the recipient of this advertisement. And such consents are rare and those that exist do not have a sufficient number of signs identifying a target group to make your addressing efficient.
- The second reason is the low price of addressing and a large advertisement noise in the form of spam (in case of emails). In case of SMS, it is the restriction of the extent of the message. This results in low resonance, meaning a short time period after which the recipient remembers to have been addressed by a message.
„Despite this fact, when would you recommend this type of communication?“
- In cases of permanent work with a database where you obtained the consent of members of this community – e.g. members of a membership club, fidelity program or competition. Also in case of members of a professional organization which has been notified about such communication in advance.
- With your clients who know you and see this communication with you as an expected or standard business communication. In each case, the Act on Advertisements applies.
„How can you obtain a consent with sending of emails?“
- The best way is by phone with a consequent delivery of a personalized email with information that this consent has been granted and with the possibility to revoke this consent at any time in the future.
