Direct Marketing
Direct Marketing, a. s.
Lamačská cesta 22
841 03 Bratislava
+421 2 45522 915
Lamačská cesta 22
841 03 Bratislava
+421 2 45522 915
facts
Present day
Characteristics- full service company in Slovakia active in the field of direct marketing
- 30 full-time employees
- 4 million EURO
| DM full service | 1st place |
| Lettershop | up to the 3rd place |
| Call centre | up to the 3rd place |
| Provision of data | 1st place |
| Direct mail distribution | 2nd place |
| Indirect mail distribution | up to the 3rd place |
| Hand completion and packing | up to the 3rd place |
| Membership clubs | up to the 3rd place |
Membership in organizations
- AZOD – Slovak Distance selling and directmarketing association
History
Company turnover development
Significant milestones
| 1994 | – | establishment of the company |
| 1995 | – | the company starts to build up its own database of legal entities |
| 1996 | – | the company builds its first workplace for personalization |
| 1997 | – | the company acquires its first large client – Prvú stavebnú sporiteľňu |
| 1998 | – | the company builds its first call centre |
| 2000 | – | the company starts its first full–value fidelity program in Slovakia |
| 2001 | – | the company of „Prvá Doručovacia”, as a 100% subsidiary of Direct Marketing, s.r.o., is established. Its mission is to focus on mail delivery |
| 2002 | – | the company buys packing devices and builds one of the largest independent workplaces for hand and machine packing |
| 2003 | – | the company acquires its up–to–date largest client – Orange Slovensko |
| 2004 | – | the company increases its basic capital and transforms into a joint–stock company |
| 2005 | – | the company becomes the leader on the market in the segment of full service direct marketing companies |
| 2007 | – | the company introduced a network of dealers for door–to–door sale |
| 2008 | – | doubled capacity of call center agents |
| 2009 | – | B2B and B2C databases available also for Czech Republic |
| 2010 | – | portfolio of data services extended by advanced data analytics skills, data mining and geomarketing |
| 2011 | – | developed „DataHomio“ – software for data homology |
